ILLUSTRATED VISITOR MAPS​
NTDesign helps visitor destinations become a clearer, more memorable and enjoyable experience by
creating illustrated visitor maps.
Illustrated visitor maps provide an attractive, easy to read navigational aid that communicate key features
to take the visitor on a journey of discovery.
The maps attract visitors and improve visitor experience creating better engagement between visitor and site.
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Help visitors find their way
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Attract visitors to the site
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Make destination feel more special
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Encourage visitors to explore key areas
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Highlight amenities, parking and accessible routes
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Support families and school groups
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Applicable across different media
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Market as souvenir print or merchandise
"Took the time to learn about the resort..."
"Neil created a bespoke resort map for Turnberry that encompasses
all aspects of our 800 acre estate for our guests to explore.
He took the time to learn about the resort and understand its complexities
and was able to interpret changes and additions
accurately and in a timely fashion."
Lisa McGhee, Marketing & PR Manager, Trump Turnberry
"Great idea's and advice..."​
"From the outset Neil had some really great
ideas and advice which helped shape the project,
the amenabilityand flexibility of subsequent edits
couldn't have been better which made the whole
process easy and stress free".
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Claire Taylor, Assistant Centre Manager
Auchengillan Outdoor Centre
"Great idea's and advice..."​
"We recently commissioned Neil to redesign our park map, and we couldn’t be happier with the result. From the very first meeting, Neil impressed us with his expertise and his ability to understand exactly what we wanted to convey. He proposed a new perspective that made navigating the map easier and more intuitive, creating an experience that really reflects the park's layout. The final design is both visually appealing and user-friendly - everything we hoped for. Throughout the project, Neil was highly responsive to any amendments we requested and even arranged a second site visit when we had to expand the scope of the map. His flexibility, creativity, and attention to detail made him an absolute pleasure to work with, and we’re thrilled with the end result."
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Jamie-Leigh Green | Communications Manager | Blair Drummond Safari Park
Maps are deliverable in vector based and scaleable format suitable for use online, in print and on signage.
All elements are layered for future editing purposes and designs integrate with existing branding and identity.​​​​
METHODOLOGY
PROJECT PLAN: STRUCTURE
1. RESEARCH STAGE
Site visit(s) to walk the ground and gain an understanding of existing routes, topography, layout, exhibits, facilities etc.
Engage with staff regarding disability accessibility, future map editing , integration with existing branding
identification of Key pathways , Iconography, artwork requirements, visitor feedback.
Build a photo and video library as a reference for the creation of artwork.
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2. CONCEPT STAGE -
Presentation and approval of preliminary sketch proposal including finalisation of content, map variations,
formats of online, print, signage applications and colour standardisation
3. DRAFT PROPOSAL
Creation of artwork in Adobe Illustrator Software ( Vector based and scaleable for signage).
Adobe Photoshop and Indesign including Element layers for future editing
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4. DEVELOPMENT STAGE
Editing of first draft proposal through various stage to final approval.
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5. SUBMISSION OF ARTWORK
Manipulation of layered elements to create various formats for signage, web and print
Submission of component elements for interactive purposes online.
Stickers requirements for signage updates.
Checking of artwork to meet printer technical requirements.
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