ILLUSTRATED VISITOR MAPS
Neil has worked for a variety of organisations and resorts seeking to improve their visitor experience by providing an attractive,
easy to read navigational aid that communicates key features and takes the visitor on a journey of discovery.
Maps are deliverable in vector based and scaleable format suitable for use online, in print and on signage.
All elements are layered for future editing purposes.
Map designs integrate with existing branding and identity.
"Took the time to learn about the resort..."
"Neil created a bespoke resort map for Turnberry that encompasses all aspects of our 800 acre estate for our guests to explore.
He took the time to learn about the resort and understand its complexities and was able to interpret changes and additions
accurately and in a timely fashion."
Lisa McGhee, Marketing & PR Manager, Trump Turnberry
PROJECT PLAN: STRUCTURE
1. RESEARCH STAGE
Site visit(s) to walk the ground and gain an understanding of existing routes, topography, layout, exhibits, facilities etc.
Engage with staff regarding disability accessibility, future map editing , integration with existing branding
identification of Key pathways , Iconography, artwork requirements, visitor feedback.
Build a photo and video library as a reference for the creation of artwork.
2. CONCEPT STAGE -
Presentation and approval of preliminary sketch proposal including finalisation of content, map variations,
formats of online, print, signage applications and colour standardisation
3. DRAFT PROPOSAL
Creation of artwork in Adobe Illustrator Software ( Vector based and scaleable for signage).
Adobe Photoshop and Indesign including Element layers for future editing
4. DEVELOPMENT STAGE
Editing of first draft proposal through various stage to final approval.
5. SUBMISSION OF ARTWORK
Manipulation of layered elements to create various formats for signage, web and print
Submission of component elements for interactive purposes online.
Stickers requirements for signage updates.
Checking of artwork to meet printer technical requirements.
"Great idea's and advice..."
"From the outset Neil had some really great ideas and advice which helped shape the project, the amenability
and flexibility of subsequent edits couldn't have been better which made the whole process easy and stress free".
Claire Taylor, Assistant Centre manager Auchengillan Outdoor Centre