ILLUSTRATED VISITOR MAPS
Illustrated maps provide an attractive, easy to read navigational aid that communicate key
features to take the visitor on a journey of discovery.
The maps improve visitor experience, attract visitors
to the location and create visitor engagement and
develop a better sense of place.
See previous commissions below.
​
Previous clients include:
​​​​​​

"Took the time to learn about the resort..."
"Neil created a bespoke resort map for Turnberry that encompasses all aspects of our 800 acre estate for our guests to explore.
He took the time to learn about the resort and understand its complexities and was able to interpret changes and additions accurately and in a timely fashion."
Lisa McGhee, Marketing & PR Manager, Trump Turnberry
"Great idea's and advice..."
"From the outset Neil had some really great ideas and advice which helped shape the project, the amenability
and flexibility of subsequent edits couldn't have been better which made the whole process easy and stress free".
Claire Taylor, Assistant Centre manager Auchengillan Outdoor Centre
Maps are deliverable in vector based and scaleable format suitable for use online, in print and on signage.
All elements are layered for future editing purposes and designs integrate with existing branding and identity.​​​​
METHODOLOGY
PROJECT PLAN: STRUCTURE
1. RESEARCH STAGE
Site visit(s) to walk the ground and gain an understanding of existing routes, topography, layout, exhibits, facilities etc.
Engage with staff regarding disability accessibility, future map editing , integration with existing branding
identification of Key pathways , Iconography, artwork requirements, visitor feedback.
Build a photo and video library as a reference for the creation of artwork.
​
2. CONCEPT STAGE -
Presentation and approval of preliminary sketch proposal including finalisation of content, map variations,
formats of online, print, signage applications and colour standardisation
3. DRAFT PROPOSAL
Creation of artwork in Adobe Illustrator Software ( Vector based and scaleable for signage).
Adobe Photoshop and Indesign including Element layers for future editing
​
4. DEVELOPMENT STAGE
Editing of first draft proposal through various stage to final approval.
​
5. SUBMISSION OF ARTWORK
Manipulation of layered elements to create various formats for signage, web and print
Submission of component elements for interactive purposes online.
Stickers requirements for signage updates.
Checking of artwork to meet printer technical requirements.
​
​
​

























